Berg
About Berg
Named after the floating iceberg on its dashboard, Berg is a mobile app designed to help users track their carbon footprint and understand the impact their lifestyle choices have on the melting Arctic ice. By offering personalized insights and actionable tips, Berg empowers users to reduce their carbon emissions and make sustainable choices. With interactive features like real-time footprint tracking, comparison tools, and future climate predictions, Berg brings climate awareness to life, turning individual actions into meaningful change for the planet.
The Elements
The goal of my app design was to present data in a clear format, create a platform to inspire change, and make learning about climate change enjoyable. To create a design system unique to Berg, I designed distinctive icons and illustrations, strategically using typography and color to create a friendly and engaging interface. I also ensured the visual identity could seamlessly adapt across different media.
Bringing Berg to Life
To enhance the user experience and storytelling behind Berg, I created an animated loading screen and promotional video using Adobe After Effects. The loading animation introduces users to the app’s climate-conscious mission, while the promo video highlights key features with smooth transitions, motion graphics, and custom visuals that reflect the app’s tone. Both pieces were designed to deepen emotional engagement and build excitement around the app’s impact.
Landing with Impact
I designed the Berg landing page to clearly communicate the app’s purpose of tracking your carbon footprint and its impact on Arctic ice, while inviting users to take action. The layout guides visitors through Berg’s features and mission. I used a clear hierarchy and fun iceberg graphic to reflect the urgency of the climate crisis in a way that feels friendly and accessible.
